黑天鹅数据：2025年如何释放你的需求空间报告（英文版）

Demand spaces, need-spaces, segmentations, macro trend frameworks – while there are 101 different names for these types of studies, they are all designed to achieve the same goal. That being the process of mapping and defining consumer segments based on grouped needs and behaviors for more effective targeting. Demand spaces are a powerful strategic approach that provides richer insight than traditional demographic or psychographic segmentations. They don’t just tell you who your consumers are