普华永道：2025年中东体育产业展望报告（英文版）

As part of their national agenda to achieve economic diversification, countries in the Middle East have increased their investments in the sports sector that has led to a rapidly maturing sports ecosystem. There is a growing emphasis on diversifying sporting offerings, embedding sustainable development practices and leveraging technology to enhance global competitiveness. The sector is already a US $600 billion industry in the Middle East and it is set to grow by 8.7 % by 2026. Saudi Arabia’s