牛津经济研究院：2025年美之价值：美容个护行业对欧盟27国的社会经济影响研究报告（英文版）

First, restrictions on mobility associated with the outbreak of the Covid-19 pandemic transformed consumer spending patterns. In parallel, a combination of megatrends has shaped various strategic objectives outlined by the European Commission in policy programmes such as Europe’s Digital Decade, the European Green Deal, and the new Clean Industrial Deal (CID)—the next phase of the EU’s sustainability plan. These programmes place a premium on research and innovation. Moreover, the overarching