麦肯锡&Euro Commerce：2024年欧洲零售业状况：非食品零售业的转型与变革研究报告（英文版）

In the past four years, the nongrocery retail sector has had to navigate a volatile macroeconomic environment, face supply chain disruptions, and adapt to changing consumer spending. Currently, growth rates seem to have stabilized just below those of the pre-COVID-19 era, but we still observe many differences in the pace of recovery across categories and European countries. While some categories have not recovered, others have benefited from pockets of growth. For example, growth in pet care