RollWorks：2024年无法拒绝的数据：人工智能、意图和第一方报告（英文版）

The Account-Based Marketing (ABM) revolution isn't coming — it's already here, and it's time to get on board or get left behind. It's the sledgehammer that's smashing through the walls between sales and marketing, paving the way for explosive revenue growth. But the game is changing, fast. The digital marketing world is being turned on its head. Cookies are crumbling, privacy regulations are tightening, and your old playbook? It's about as helpful as a flip phone