imagino：2025年零售媒体：现场报告（英文版）

Let’s start at the beginning: what is retail media and why is it important? Retail media is advertising within a retailer’s ecommerce website or apps. It’s typically sold by retailers to brands who wish to boost visibility on the ‘digital shelf’ and promote their brands in a more focused way to a targeted audience and as close to the point of sale as possible. If a retailer has shoppers searching for a particular product and can map media assets to that product, retailers are equipped with th