Infillion：2022年程序化前沿：通过MediaMath释放广告潜力报告（英文版）

Unfortunately, this has made life much more complicated for marketers, and that complexity only continues to grow and accelerate. Marketers now have to coordinate their messaging across many touch points and across many different channels in a way that is still consistent, meaningful, and impactful. The need to do this led to the proliferation of new ad platforms, measurement systems, metrics, and ad formats that are meant to address every aspect of this changed consumer behavior. While these ar