Krungsri Research：2024年银行服务革命：AI驱动的超个性化客户洞察报告（英文版）

The stream of new technologies flooding into everyday life shows no signs of abating, and among the most recent of these, artificial intelligence (or AI) has been one of the most prominent. Discussion around the impacts of AI has been very widespread, and AI technologies have rapidly found uses across almost all parts of the economy, The rise of Generative AI (GenAI), or 'creative artificial intelligence,' which can perform various tasks such as content creation, summarization, transl