Brand Finance：2023年度北欧品牌价值150强报告（英文版）

Swedish giant IKEA retains title of most valuable Nordic brand, valued at €15.4 billion, despite decline in brand strength

IKEA (brand value up 2% to EUR15.4 billion) has continued on its unbroken run as the most valuable Nordic brand, according to the new Nordic 150 2023 report from Brand Finance, the world’s leading brand valuation consultancy. Fellow Swedish brand, Volvo (brand value down 31% to EUR8.5 billion) drops two positions in the ranking, paving the way for Norwegian Oil &