Hanover Research：2024教育产品开发策略指南（英文版）

Product development is a key business practice for companies to strengthen their competitive advantage, gain market share in their current markets, and open the path to new ones. This is especially critical as market forces (market trends, new and emerging competitors, shifting customer needs, etc.,) continue to be unpredictable. Investing in a product development strategy allows companies to be responsive to evolving market dynamics and, if done properly, a good strategy will help companies