YouGov：2025年从萌趣到商业转化：ChiiKAWA营销活动对中国香港市场的影响研究报告（英文版）（

In July and August, MTR, Manulife, Octopus, and McDonald's rolleChiikAWA-themed campaigns across Hong Kong.This report evaluates the impact of these initiatives by analysing shifts in public perception and brand sentiment. Leveragingdata from YouGov Brandindex, the study explores multiple metrics and viewpoints to assess campaign effectiveness andchanges in consumer attitudes toward the participating brands.August data indicates that male audiences were generally more receptive to the bra