G2：2020年理解B2B买家行为报告（英文版）

Doing business online while building good business relationships can be difficult. Trust, always an important factor in a business relationship, is even more critical in an online environment. Building trust online can be accelerated through transparency and openness, as well as by leveraging peer relationships to establish a “chain of trust.” But trust is fragile, so maintaining and growing the relationship is directly tied to the brand’s ability to stay “trustworthy.”Information and data to