ECDB：2024年瑞士电子商务市场报告（英文版）

Electronics is the largest category and accounts for 27.3% of the Swiss eCommerce revenue. It is followed by Fashion with 23.7%, Hobby & Leisure with 15.1%, Grocery with 14.0%, Furniture & Homeware with 9.3%, Care Products with 7.1%, and DIY with the remaining 3.5%. A comparison between 2025 and 2020 shows a slight shift from all categories to Electronics and Grocery. However, in general, the eCommerce market in Switzerland has not really seen a major shift between the in