NIQ Brandbank：2023年多渠道雷区解析报告（英文版）

The Covid 19 pandemic, and heightened expectations for personalized and tailored online experiences, have increased the importance of e-commerce over the last few years. More shoppers are planning to shop online — in fact in 2021, roughly 87% of people in the Netherlands bought goods on the internet for private use. With the development of e-commerce and the ever-growing number of channels available, from traditional retailers’ e-commerce platforms, to mobile shopping apps, to quick com