Interbrand英图博略:2022年全球最佳品牌排行榜报告(英文版).pdf |
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Over the past decade, we’ve seen and felt the forces of a new league in business—as evidenced in our Best Global Brands ranking; companies whose growth far surpasses all competition—with no signs of slowing down. This year, the cumulative value of the top 10 brands (1,649 $bn) is greater than the combined value of the next 90 (1,440 $bn). The leaders of these super brands understand how, where and when to deploy their brand as an asset against emerging customer needs, in this landscape of pe
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