Brand Finance：2025年世界上最宝贵和最强大的足球俱乐部品牌报告（英文版）

Real Madrid CF is the world's most valuable football club brand. Its brand value grew 14% year-on-year to reach EUR1.9 billion. This growth is notable given the club's quiet season on the pitch by their own lofty standards. 2024/2025 is the first time since 2021 that Real Madrid have ended the season without a major trophy. Record breaking revenues for two consecutive seasons and the continued increase in brand value highlights the strength and resilience of the Real Madrid brand and