SLD：2023年使用游戏化来促进消费品品牌报告（英文版）

In an age of information overload, the CPGindustry is constantly looking for innovativestrategies to capture consumer attention.One viable approach is the integration ofgame elements and prizes into marketing,product,or packaging designs. Gamificationcan emotionally engage consumers throughleveraging the intense emotions of rivalryand accomplishment. CPG brands that wishto stay relevant can incorporate games withrewards into their campaigns from time totime, and are likely to see success ifim