凯度kantar：2024年差异化创新指南：市场竞争中品牌增长与跨领域创新协同（英文版）

We know some brands are often challenged with how to innovate in the right way. By combining our powerful attitudinal and behavioural data sets (Kantar BrandZ, Kantar Marketplace database and Kantar Worldpanel shopper data) with our experience working with some of the most innovative companies in the world, we can understand better than anyone else how best to innovate. This new resource provides guidance on how to innovate differently to drive growth, in a connected way by putting meaningful