西蒙顾和：2025年B2B公司的增长：基于价值定价的力量白皮书（英文版）

While B2B companies have various pathways to drive revenue and profit growth, pricing stands out as the most powerful lever. All else being equal, price adjustments yield a greater impact on profit than equivalent changes in volume or costs. Naturally, market circumstances are crucial in determining the bottom-line effect of a price increase, but when executed effectively, price increases typically boost Return on Sales by 3-4% in B2B environments. This makes pricing a significant growth