Brand Finance：2025年瑞士品牌价值50强年度报告（英文版）

Nestlé, despite being the most valuable Swiss brand (CHF16.9 billion), suffered a 9% fall in brand value. Brand Finance research found that metrics across most areas of familiarity and preference improved, except for price premium. Consumer dissatisfaction with price increases, previously tolerated during periods of heightened inflation, now suggests a shift in consumer expectations. This change indicates weakening consumer trust and heightened sensitivity towards Nestlé’s pricing strategies.