麦肯锡：2025年经济赋能定制化：企业如何惠及大众研究报告（英文版）

The “empowerment line” measures progress toward a world where everyone’s essential needs are met. About 40 percent of the global population lives above the empowerment line—they can afford a standard basket of essential goods and services and begin to save. The rest live below the line, mostly in lower- and middle-income economies where GDP growth is the main driver of empowerment. At higher GDP levels, income inequality and the cost of essentials become increasingly important barriers to emp