Emplifi：2024年如何释放用户生成内容的力量：终极指南报告（英文版）

As a marketer, the content you share on behalf of your brand can help you achieve important goals, like building brand awareness (marketing campaigns) and driving conversions (sales campaigns). You can, and should, spread the word about your brand — but it’s your customers who are your best marketing asset. What sounds “sales-y” coming from your brand can sound more authentic when it comes from real-life customers sharing feedback without any prompt or compensation. Brands of all sizes across