YouGov：2025年美国慈善机构品牌排名报告（英文版）

Public perception is one of a charity's most valuable assets. Beyond the vital work they do, thestories people hear, and the sentiment they carry, can build trust, inspire donations, and strengthenong-term support.This report presents the top 10 charity brands in the UK, ranked by net buzz: the percentage ofpeople who have heard positive news about a charity minus those who have heard negative news.This measure offers a clear view of how each organisation is resonating with the public, hi