尼尔森IQ：2024年消费者冲动购买行为研究报告（英文版）

Explore a detail consumer impulse buying behavior, a critical aspect of modern marketing strategies. This report aims to uncover the psychological triggers and environmental factors that influence spontaneous purchasing decisions, providing insights into how marketers can enhance their engagement strategies to capitalize on these behaviors. Impulse buying represents a fascinating area of consumer behavior characterized by unplanned purchases driven by emotional responses rather than deliberat