益普索：2025年中国高端消费新趋势报告（英文版）

With rapid economic growth and wealth accumulation, China has become the world’s largest high-net-worth population by volume. From 2010 to 2020, the number of households with over RMB 1 million in investable assets grew nearly tenfold, fueling the rise of a sophisticated and diversified premium consumption market. Today, Gen Y and Gen X remain the core force behind high-end spending. Meanwhile, Gen Z—shaped by digital fluency, strong self-awareness, and intergenerational wealth—has emer