Yabble：2024年生成式人工智能在受众洞察中的应用指南报告（英文版）

In today’s fast-paced digital marketplace, crafting precisely tailored communications and product offerings is more crucial than ever for marketing professionals. Generative AI is revolutionizing the way we gather and analyze audience insights, providing unprecedented precision and fostering innovation. McKinsey analyzed an audience insight segmentation in the retail sector and observed that it led to improved sales returns, with a European retailer implementing audience insights and experien