DSI：2020年品牌的教训：初创公司如何改变CPG报告（英文版）

When faced with a dazzling array of upstarts, big players are more than willing to pluck the stars for themselves because if you can’t beat them, make them join you. Even Halo Top, the recently crowned #1 pint of ice cream in America,98 may choose to sell in a potential $2B M&A deal.99 Global M&A activity among the world’s top 50 consumer goods companies jumped 45% to a 15-year high of 60 deals in 2017. The total value of those deals nearly tripled to $145 billion last year from 2016.