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BGB2021_Report_Landscape.pdf |
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Against a background of profound global economic, social and technological change, the 2021 Best Global Brands recorded the largest brand growth ever.The combined value of the top 100 brands increased from $2,326,491 million in 2020 to $2,667,524 million in 2021, an overall increase of 15%.The fastest risers significantly outperformed other brands on three factors, revealing their fundamental priorities:
Direction: Set a clear direction. Ensure that the entire organization knows where they are g
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