尼尔森IQ：2024年零售业重塑拥抱购物新时代：消费者想法与零售商职责分析报告（英文版）

Shoppers only give 8 seconds for their attention to be captured. That is about as much time as it has taken to read this sentence. This demonstrates the value and power of product imagery and how bringing the product to life online can win the shoppers attention. 92% of shoppers say visuals are the most influential factor affecting purchasing decisions. With 40% of retailers presenting two or less product images per product, shoppers are struggling to understand exactly what they are purchasi