Forsta：2022年为什么定性研究能胜出：人类体验洞察的未来报告（英文版）

There is also strong growth in another signifcant qualitative segment.UX or User Research. This is a relatively new discipline, and it's notreflected in the ESOMAR data shown in the chart to the left. But industry experts estimate that advertised vacancies for UXresearcher roles - a rough proxy for category growth - are increasingat an annual rate of 20%3. Finally, qualitative research is a hotbed of technology innovation.You can see the breadth and volume of creativity in this sector int