Brand Finance：2024爱尔兰品牌25强报告（英文版）

Guinness keeps the tap flowing, retaining its title as the most valuable Irish brand with a brand value of EUR2.4 billion

Guinness remains Ireland's most valuable brand in 2024, with its brand value unchanged from 2023 at EUR2.4 billion. Diageo’s strategy to launch a new ‘Golden Age for Guinness’ in 2023 has proven hugely successful, bolstering Guinness sales across Europe. Guinness continues to leverage its unique heritage and authentic brand story to stand out in a crowded beer ma