埃森哲：2025年我、我的品牌与AI：消费者参与的新世界报告（英文版）

Gen AI is becoming an integral part of our lives, with 72% of consumers using the tools regularly. These human-like interactions are expanding beyond recommendations to meet a wider range of personal needs. Just as they might confide in a friend, 94% of active gen AI users have or would consider asking it for help with personal development goals, and 87% say the same for social and relationship advice.