Internet Retailing：2025年欧洲市场领域报告（英文版）

While only 43 of the EU’s Top 1000 retailers are marketplaces, that belies the retail power and reach of these platforms in the region. Almost three quarters (72%) of Europe’s consumers shop on a marketplace at least once and month and 53% of these marketplaces generate up €10bn in revenue annually. A fifth hit closers to €100bn. As retailers, they are powerful.Yet the European marketplace market is fragmented and uneven. Some 72% of these marketplaces primarily handle local European traffic,