Travelport：2024年现代零售行业发展状况报告（英文版）

In the last few years, there’s been a globalmovement to cut out third parties and build connections with consumers — largely through mobile-rstapps like Instagram and largely driven by upstart fashion and packaged goods brands. This “direct to consumer,” or DTC movement,has resulted in an explosive amount ofproductchoice, which by and large,has not deliveredon the promise of better value by cutting out the retailerand a brick-and-mortar footprint. Anyone who has clicked on anInstagramad for a