凯度：2024年亚洲品牌足迹报告（英文版）

North Asia: Navigatingthe New Dynamics The North Asian countriesshowcase majorshifts in consumerbehaviour and market dynamics.China's FMCG market is

experiencing a moderate recoverywith a focus on innovation andadapting to changing shopperpreferences.

Taiwan has seen a move towardsmore social and active lifestylespost-COVlD-19, and this hasinfiuenced spending habits.Economic challenges and inflationhave led to conservative consumerbehaviour in Korea, impacting bothfood and non