Tinuiti：2025年第一季度数字广告基准报告（英文版）

Amazon Sponsored Products spend growth ticked up to 11%, with click growth on the format growing double digits for the second straight quarter. Despite calls to boycott Amazon over concerns surrounding its rollback of diversity, equity, and inclusion (DEI) initiatives, Amazon advertisers did not see a noticeable impact from these efforts in the first quarter. With all eyes on Google’s ability to continue to produce advertising clicks in the new world of generative AI-powered search and answer