Intelligence Node：2024年零售媒体绩效指数报告（英文版）

The current trajectory suggests that marketplaces will continue to innovate in how they integrate advertising with user experience. Enhanced ad technologies and creative strategies that improve engagement without disrupting the user experience are on the rise. As consumer behavior continues to shift towards online shopping, the potential for retail media to drive not just visibility but conversions are immense. Understanding the dynamics of advertising revenue and growth rates among different