尼尔森IQ：2025年产品内容体验报告：消费者需求、健康理念升级及新兴技术探索（英文版）

The global consumer market remains in flux, shaped by the aftershocks of socioeconomic disruptions. Lingering economic uncertainty has heightened shopper focus on value and financial stability, even as inflation slows. The demand for essential goods, coupled with a cautious approach to discretionary spending, highlights a landscape where shoppers are prioritizing necessity overindulgence. Beyond economic factors, shoppers are also redefining their priorities. Health and wellness have taken ce