TMO探谋：东南亚电子产品电商行业市场洞察报告（2024年10月版）（英文版）

Mobiles phones led the market and accounted for the largest revenue share ofaround 60.9% on Shopee and Lazada, followed by cables, chargers &converters. By country:Indonesia, Thailand, the Philippines and Malaysia: Mobiles phones was thetop-selling category. This category made up over 50% of the market share inall three countries.Vietnam: Cables, Chargers & Converters was the most profitable segment,followed by mobiles phones and power banks.Singapore: Although mobiles phones was the