YouGov：2025年青年政府最佳全球品牌报告（英文版）

YouGov’s Best Global Brands 2025 are powered by YouGov BrandIndex. Based on over a million customer surveys in 28 markets, rankings are based on brands’ Index scores taken from YouGov BrandIndex, between January 1st, 2024, and December 31st, 2024. The Index score within YouGov BrandIndex is a composite measure that summarizes overall brand health. The six-component metrics of the Index score are: