埃森哲：2024赋权消费者研究报告-强化与消费者关系的关键：减少决策过程中的噪声干扰（英文版）

In the last three months of 2023, 74% of consumers walked away from purchases simply because they felt overwhelmed, according to Accenture’s Consumer Research 2024.2 Despite companies’ increasing focus on customer-centricity and personalized experiences over the past few years, most people (71%) see no improvement or even see an increase in the time and effort required to make a purchase decision. It’s no wonder. Consumers today face a seemingly endless number of choices, messages, ads and cl