SLD：2025年商业趋势洞察报告：品牌应对策略（英文版）

DESCRIPTION: Loyalty programs are becoming increasingly fragmented, with companies prioritizing their own to drive hyperpersonalized offerings and greater rewards. CONTEXT: Brands like Walmart have started integrating more into their loyalty program with paid subscriptions offering online pet care, travel packages, special fuel pricing, and more. More brands have taken notice of changing consumer preferences and have started moving over to create their own loyalty programs rather than solely