HubSpot：2024重塑客户服务：企业未开发的收入来源报告（英文版）

How much faster would your business scale if customer churn rates go down, renewals go up and expansion revenue swells? According to the latest research, the answer is “a lot.” Existing customers don’t just bring in the majority of revenue for most B2B companies. They’re also less expensive and more likely to bring in high-quality referrals: