EducationDynamics：2025年美国营销与招生管理基准报告：高等教育领域营销与学生参与趋势（英文版）

The Modern Learner is discerning, using data and online resources to research programs and institutions. They are highly informed and goal-oriented, demand personalized experiences, and crave educational options that offer a true return on investment. This hyper-focused need to obtain practical skills and financial viability for their futures is the backbone of their school choices. To succeed in the Era of the Modern Learner, institutions need to move beyond traditional approaches that rely