Retail Economics：2024年拯救购物车弃单：潜在经济损失、关键驱动因素、配送与退货服务优化策略分析报告（英文版）

Abandoned online shopping baskets continue to haunt retail sales performances. Nearly every abandoned cart tells a frustrating story of a lost sales opportunity where customer needs are unmet. In this sequel to our first report (Battling Basket Abandonment: Mastering Delivery Choice & Convenience for Frictionless Shopping), we decode these stories to better understand the psychological and situational triggers that lead consumers to abandon their online purchases at that ‘critical click’.