Wunderkind：2025年英国电子商务消费者报告（英文版）

As we step into 2025, the global landscape remains turbulent, with significant implications for consumer behaviour and the brand-consumer relationship. Economic uncertainty continues, with the UK economy failing to grow for the second quarter in succession, creating fears of recession. Geopolitical tensions, including the ongoing conflict in Ukraine, persist, affecting global economies and dampening consumer confidence. In addition, the recent general election cycle and controversial b