Sprout Social：2025年内容基准报告：旅游与酒店业（英文版）

Brands across industries published an average of 9.5 social posts per day across networks in 2024—a slight dip from 2023. Travel and hospitality brands surpassed that threshold with 11 posts per day, holding steady from the year prior. Even with publishing volumes unchanged, inbound engagements are up to 127 per day (well above the cross-industry standard)—which proves that posting more isn’t necessarily the key to more meaningful interactions. Outbound engagements are only slightly above av