Daxue Consulting博圣轩：2022年中国风尚-中国奢侈品牌的崛起报告（英文版）

Younger Millennials and Gen Z are changing the definition of luxury in China, making luxury goods shift from being signals of social status to becoming instruments of self-actualization, self-expression and community-building. Elder generations used to consider luxury as mainly a symbol of high social status and opulence. However, as younger generations impose themselves as the main drivers of luxury consumption, the definition of luxury in China is gradually evolving.