Brand Finance：2024年IPL品牌榜报告（英文版）

The Indian Premier League (IPL) continues its meteoric rise, posting a 13% surge in cumulative brand value, jumping from USD10.7 billion in 2023 to USD12 billion in 2024. This milestone cements IPL’s status as a global powerhouse in sports entertainment and is a testament to its unparalleled fan appeal and commercial success.Reflecting the league's soaring popularity, four teams, namely Chennai Super Kings (CSK), Mumbai Indians (MI), Kolkata Knight Riders (KKR), and Royal Challengers Bang