英国通信管理局&YouGov：2025年生成式AI搜索用户体验定性研究报告（英文版）

Current behaviours and preferences of users searching online; • How behaviours and preferences during online searches may differ for different subject matters; • What factors influence people’s decisions to choose GenAI search versus traditional search for finding information online (and vice versa); • What negative experiences are encountered whilst using GenAI search, including on both AI search chatbots and AI search summaries; • People’s general attitudes and opinions on using AI search c